Features designed to increase your website conversions
Zoho PageSense comes with a ton of features so you can keep tabs on what visitors do on your website, track and optimize elements that incite actions, and personalize every visitor's experience to perfection.
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Track
Create and monitor your conversion funnel
Goals
Set website goals and measure their performance against your business's objectives. You can track website elements like menus and dropdowns, link and button clicks, or even a custom event like sign up or purchase.
Funnel Analysis
Define your visitor-to-customer journey by adding pages that contribute to this journey. See how many visitors travel from one step to another and identify the pages that cause the maximum dropoffs.
Analyze
Study visitor behavior. Optimize your website.
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Heatmap
With heatmaps, you can see if your website gets the attention it deserves. Whether an image, content, or layout, know what grabs a visitor's attention and what distracts them. Scrollmaps and attention maps give you a clear picture of where to place important elements on a page. -
Session Recording
Get video playbacks of your visitors' interactions with your website. See how they navigate through your website, what actions they perform on a page, the sequence they follow when browsing your website, and more. -
Form Analytics
Forms play the most important role in lead generation and data collection. Using form analytics, see how visitors fill out a form on your page, fields they hesitate to fill, and fields that show them the exit gate, and then optimize your forms to increase the number of submissions.
Optimize
End the guessing game. Test when in doubt.
A/B Testing
Sometimes a small change in your website can have a large impact on your business. With PageSense, you don't have to guess which website changes your visitors prefer or which one will increase their chances of conversions: Just run an A/B test to find out.
Split URL Testing
Changing a website's layout altogether can make or break deals for you. So split the layouts into separate URLs and compare the performance to identify which brings the maximum conversions.
Personalize
Give visitors a unique and personalized experience.
Personalization
There's no one-size-fits-all when it comes to customer behavior and preferences. With PageSense, you can completely personalize a visitor's website experience based on demographics, acquisition channels, past behavior, browsing pattern, the actions performed by the visitor, and more.
Engage
You can’t spell conversions without engagement.
Polls
Create on-site and in-app polls to gather customer feedback. With PageSense's polls, you can ask open-ended questions, run NPS and conduct Likert scale surveys, and more. You can then analyze the responses and make your website or product better based on the feedback.
